As a dentist you may be put off by the thought of “marketing” your dental business. After all you didn’t major in business, but rather in dentistry. However, marketing your dentistry business is of great significance. The major reason for dental marketing is to get as many patients as you can. This should be the key factor of your marketing plan. To achieve this goal, you also need to set an online platform where you must create a space for professional recognition. So what comes to your mind first? Social media? Facebook, Twitter and LinkedIn? Let’s see the consequences.
Undoubtedly, social media has played a great role in how businesses have reshaped marketing. This is why medical marketing on social media is the hype these days. However, creating recognition in a highly competitive market can be exigent. So it’s better to assess your professional expertise and business plan before you make a move.
Which category do you belong to? Are you a type of dentist who is unsure about taking your dentistry profession into the cyber world? Do you feel hesitant about facing a large audience with dissimilar interests? Are you prone to risks and looking for a safer social method? Read on to see the fresh ideas we have for you.
Dentists, who have a very doubtful approach towards social media for dental marketing, face three types of risks. These are:
The risk of being left alone and unrecognized in a competitor dominant market
The risk of being intimidated with similar businesses that have already captured the social media market
The risk of receiving anonymous messages that are either irrelevant (waste time) or negative (put a bad name to the business)
These three risks are indeed a matter of consideration associated with social media for dental marketing. While these threats are logical, it is important to remember that late adopters of latest media trends are likely to put in more effort to catch up. Therefore, social media marketing is considered to be a must for dental offices to show their existence to the world.
Meeting the clients’ demands is never an easy task. You might have to face even worse threats fulfilling the expectations of your clients in dental marketing. Despite the positive results, dental marketing has shown via mainstream social networks, the risks associated with it just can’t be ignored. Social networks are basically designed for people to hook back and enhance their social connections with people they know. Receiving dental web marketing messages on social network sites can be frustrating for them. This may result in excessive negative comments on your page that may eventually discourage all your existing and potential clients to cling on your dental services.
Isn’t it a turn off for all dental professionals to continue dental marketing on social media sites? Isn’t it too annoying to receive low return on investment? Aren’t you afraid to end up mixing your private and professional messages? We have a solution.
The Rising Popularity of Dental Social Networks
Online communities that support the dentistry profession and are designed to help dentists and dental patients to connect are on the rise. Reason? Because these dental networks are exclusively aimed to connect dentists and patients in a more professional way, while also eradicating the threats of social media.
Dental networks are a great dental marketing alternative. Checkdent.com is a newly launched online community aiming to avoid risky DIY dental experiments on social media networks. Since a highly targeted audience is already in search of you, you have an opportunity to directly hit a market where all the people are either dental experts or clients. There are no random users like those on Facebook and Twitter.
Dental networks can be a great way to yield higher return on investment and share expertise and experience with people who are looking out for it. Checkdent.com offers features considering a whole range of marketing for dentist channels such as the dental forum, dental videos or a blog. A social network is complemented by a dental video encyclopedia, an interactive dentist directory, and an expert maintained forum with regularly updated blogs.
Each of these features offer great opportunities to get the word out about your dental office by placing links that will land onto your own website.
To conclude, dental networks are a fresh new way to promote your dental business. So join a dental network today and make it the perfect market to fit your dental practice.
The first news blog was Michael Kinsey's SLATE – BLOGS now abound from the Huffington Post to Al Jazeera, from the Tea Party to the Party Hearty…..pick a topic, pick a need, there is a blog and they are exponentiating……….DENTISTRY needs to find a way to
social network it's client base to ensure that knowledge dissemination does not come every decade, but every day.
The list could run on endlessly – the GOOGLE search for "dental blogs" turned up over 6 million hits. Congratulations to Melissa Summerfield and Catherine Wilson for their vision and passion to bring this to the dentists of Canada. What is needed now is "comments", sharing of interest in trends, content, even cases that can be directed to the editorial consultants. Blogging is one piece of the puzzle of social networking. It, like message boards and discussion forums is an open source of information and content…….it's time the "associations" in this country realized that you don't restrict the flow of information to a webmaster, that we are professionals and adults and by definition are ethical and self-censoring. There are always those who don't see transparency for the true value it brings…..control in the past was acquired through back room dealings….do as I say, not as I do…not anymore……….it's the era of the Third Wave – YOU TUBE alone has shown that nothing can be hidden and everything is viral once on the Internet. Like anything, some will abuse it, those you ignore or remove, the others, you embrace and facilitate.